Earlier this week, Vine was released for Android. This marks an important point in Vine’s evolution, and signifies the final large milestone to get the app in as many mobile users hands as possible.
I think it’s pretty much inevitable at this point that Vine will become a very popular and widely used social media platform. It’s still in it’s infancy and will continue to grow and improve over time. The next step will be integrating more with other social networks, and developing an API for developers to build and extend applications with.
Before we can start using Vine as a platform for marketing and a means to increase social authority, we need to get build our following up. Here are some of the methods that some very successful Viners have used to gain hundreds of thousands of followers.
Vine is built for viral content. 6 second videos can pack a surprising amount of punch. Sometimes it’s hard to convey humor in text, and I see that problem a lot in Twitter. Video footage provides a much more descriptive platform for humor, even if it’s only 6 seconds long.
Funny and innovative Vines are bound to get lots of likes and produce new followers. If you strike gold your Vine will snowball.
Hashtags make it easier for other Vine users to find you. Tag your videos with appropriate hashtags. Try to keep on top of the latest trends by checking the “Explore” page.
Currently, the popular hashtags are #magic, #remake, #loop, #iphone, #android, #firstvideo, and others.
3. Stop Motion
Perhaps my favorite part of Vine is the ability to very easily make stop motion videos. The way the interface works makes this incredibly easy.
This is just one cool example of what you can do, but there are plenty more examples. Really well done videos go viral and can produce a large number of likes and new followers.
A commonly used technique to gain followers and exposure is to reach out to celebrities or very well known individuals in your niche. On Vine, the best way to do this, and the sincerest form of flattery, is to remake one of their videos in a tasteful way.
Most remade videos will have the #remake hashtag and give credit to the original poster. By entering the user whose video you are remaking into the description of your Vine, the user will be notified. Perhaps they will even feel compelled to share the video, giving you the exposure that you so desperately desire.
Loops are another way to make some really cool videos. Because all Vine videos will play on a loop, it’s fun to make a video where it’s hard to tell where it starts and where it ends.
There are some other really great examples out there that you can find by exploring the hashtag #loop.
6. Everyday Problems and Activities
Sometimes, everyday problems that we all face by ourselves are really funny when shared with other people.
We sometimes take for granted how ridiculous and funny the small things are. Take singing in the shower for example, or talking to ourselves. If these everyday actions made it onto video, they could be hilarious for other people to watch. Sometimes it’s fun to make fun of ourselves.
7. Be Yourself
Finally, just be yourself. Vine is about making videos that other will want to share, so sometimes we have to laugh at ourselves. Our embarrassment will be someone else’s pleasure.
Vine is also a great platform to convey your personality to people. Sometimes it’s difficult to get humor or sarcasm across on Twitter, but Vine gives us the ability to easily convey emotions to other people.
I really see a lot of potential with Vine, and that potential will only be realized when more individuals and brands start to use Vine.