Buffer is a nifty little app that many SEOs and social media marketers use to save themselves time. You can use Buffer to schedule social media updates for all your favorite social media platforms. It’s no secret that social media has peaks and valleys when it comes to usership and exposure. You wouldn’t send a tweet out at 2 AM if you want to maximize the number of people that will see it, would you?
OK, but let’s say it’s 2 AM and you’ll be on a plane during peak Twitter hours. You don’t want to share your content now when no one will see it, so why not schedule it for later? This is where the value of Buffer comes in. It literally lets you Tweet and post social media updates while you sleep (or while you’re doing the dishes, or while you’re at class, etc). It’s an invaluable tool for a social media marketer.
You may have seen some blogs around that show a Buffer button right on the page. That’s convenient, eh? I just found an awesome blog post that I want to share with my followers, but it’s 2:30 AM and they are all sleeping…so let’s Buffer it so they’ll see it during peak hours!
That sounds awesome, I want in on that. How do I put a Buffer button on my website?
It’s actually pretty simple. Buffer lets you build your own button and specify options on their Buffer button page. It’s easy enough, however, to just paste the below code wherever you want in your HTML files or WordPress page templates. The Buffer button will appear wherever you paste the code.
You can set the Tweet text and URL (see Buffer’s button page to do this), but I would recommend not doing that, because if you leave those options out, Buffer will pull the page title and page URL that the button was clicked on.
- Vertical –
- Horizontal –
- None –
You can set the Twitter account that is mentioned in the Tweet by setting
Image to share
If you want to share an image, just add
data-picture="url.com/image" to the
a tag. Make sure you specify the full path the image.