There is still some debate as to whether Google+ will ever be the top social network. Regardless of how you feel, and good marketer should be doing all they can to take advantage of it. Google has shown preference to its own tools in the past, so there is no reason to believe that Google search results won’t favor Google+ signals.
The point is – your brand should be taking advantage of everything Google+ has to offer. If you are a small and local business, create a Google+ Local Page. Encourage your friends and customers to follow and interact with your brand on Google+. What better way to do that then to offer them the opportunity to follow you right on your website?
When Google+ turned two years old a few months ago, they announced new Follow buttons and badges for users, Pages, and Communities.
Customize your own button at Google’s Follow buttons
You are able to create follow buttons for any Google+ user or Google+ page. Here is the button generated using my account:
Google has again provided a page that allows you to customize your own badges. You can create a badge for an individual user:
a Google+ page:
or a Community:
The follow button and badges are incredibly easy to generate, and all you have to do is paste the code onto your template or pages.