Improve Social Conversions with

  • follow us in feedly
Published May 13, 2014 by Brad Knutson
Improve Social Conversions with

I came across an awesome tool the other day that I wanted to share with you.

Many of us curate and aggregate content that we share on our social media accounts. When we share content from other authors and other websites, what are we getting in return? Our social media followers click on the link and read through the content that we shared. They close the article, and carry on with their lifes. Sure – we provided value to our social media connections, but what else are we really accomplishing? We’re not providing anything else to our readers, and we’re (more importantly) not giving ourselves an opportunity to generate a conversion.

It’s a common practice for successful social media users to aggregate and share great content that isn’t there own. Everyone does it, and it’s a necessary aspect of social media. It shows that you’re not self centered and enjoy reading and sharing relevant industry articles.

What if there was a way for us to place our call-to-action right on another website? That sounds like something that could be extremely valuable, right? does just this.

Use to Avoid Losing Opportunities for Conversion
“Every link you share is a lost opportunity without” —Danielle Smith is URL shortener with a twist – it gives you the ability to add your own call to action right on the page. Here is a live example:

At the bottom of the page, inserted my description text and call-to-action. By sharing the link, I’m providing value to my social media followers, and generating an opportunity for a conversion. In this case, it’s just a link back to my blog, but it could be anything.

Let’s say, for example, that someone in your industry recently wrote a well written post about WordPress themes. You’re an affiliate marketer for Themeforest. You know this content is excellent, and you don’t have the time nor resources to duplicate or expand on it, so what can we do? Let’s place our call-to-action on this content, and share it with our followers. Example 1

By doing this, we’re sharing really good content with our social media followers, and at the same time able to place our call-to-action right on the page. Awesome, right?

How about another example? TheNextWeb just published an awesome post about learning to program online. This content is excellent, and is being received very well online. You’re an affiliate marketer for Treehouse, an online provider of programming courses and tutorials. What should we do? You guessed it… to the rescue again! Example 2 gives us the opportunity to place any call-to-action on any website. Who wouldn’t want to do that? Provides Analytics

So far, gives us a convenient short URL, and allows us to insert our call-to-action on any page. Surely, that’s enough, right? also provides analytics. This is an awesome way to see at a quick glance how your Snips are performing. You can see how many Snips you’ve created, how many times they’ve been clicked on, number of engagements, and conversion rates. Analytics

I was curious about what exactly considered an “engagement” so I reached out to them on Twitter.

Which leads me to another bonus about… Founder Michael Cheng is Awesome

It’s not every day you get to have a casual conversation with someone like Michael Cheng. He is incredibly active on social media, as well as the live chat feature on I was testing out a few links in, and a live chat window popped up on the screen. I was very surprised to find that Michael was reaching out to me, the user, to find out if I had any questions and what I thought about the product.

Michael is an incredibly down to earth guy – and having such a human personality behind a business like is a sign that the business will be successful. Michael is genuinely interested in feedback about his latest venture, and is open to any feedback, critical or otherwise. He’s also very open to your suggestions, so feel free to reach out to him if you have any. He’s always looking to improve from an end users’ perspective.

The following two tabs change content below.
Founder at Inbounderish
Brad Knutson is a Web Developer in the Twin Cities area of Minnesota. He has experience working with WordPress and Drupal, and also has an interest in SEO and Inbound Marketing.

Keep Up-to-Date



See a complete list of topics discussed in blog posts here.

Check These Out

Get 2 Weeks Free! Sign Up Today! Premium Managed WordPress Hosting Genesis Framework for WordPress SEO is complex. Tools should be simple. Thesis Theme for WordPress:  Options Galore and a Helpful Support Community

15 thoughts on “Improve Social Conversions with

  1. Jeremy Rivera

    Don’t forget the ability for you to add CTAs to your own sites. It’s sometimes not possible to get development to do what you want to at agencies, so this can help you add a call to action on that static content page, or a product CTA on one of your related blog posts

  2. David Pride

    Hear that? That was my social media boner! Holy cow I’m so glad I saw this article (and just subscribed to your newsletter). Wahoo! So pumped. Thanks for sharing and I’m signing up asap. Thanks again!

    1. David Pride

      Haha…seriously – I’m so excited to try this. I just signed up. My business model revolves around me being helpful and offering free help, guidance, etc. Sometimes that backfires though because I share an article to another persons’ website and then…they’re gone…never to be seen again. Now I can still be helpful and link to an article etc. But, have a chance to invite them back to hang out with my team again. Thank you.

    2. Brad Knutson Post author

      This tool is perfect for that specific use case, definitely. I’m interested to know what you think if it after you try it out. Be sure to let me know! And definitely reach out to if you have any questions or suggestions for them, they love chatting with their users!

  3. ISHIR

    I totally agreed with you. Just sharing the content doesn’t matter, we should think about the conversion rate instead. Our motive is not just how many people shared our content instead how many of them are interested to talk to us on that.

  4. Sam Barnes

    Thanks for the heads up Brad!

    It’s a fantastic idea and including the analytics is a great touch.

    I’ll start using wherever I can now!

    Any Android apps in the development schedule? I’d love to have it as an option on my phone as I read lots of articles on the go. Would be great to be able to share them to natively before sending them out to all my social accounts via Buffer.

    Just my 2c!

    1. Brad Knutson Post author

      Hey Sam – that’s a great suggestion – perhaps Michael or Nigel from could comment on that. The website will definitely work on a mobile device, but perhaps a more integrated/automated way to generate snips and share them is something they could look into?

    2. Nigel Gutzmann

      Hey Sam,

      Thanks for the thoughts! We have played around with the idea of building native apps to improve the mobile experience, but haven’t nailed down exactly what we want the workflow to be like. I’d love to hear your ideas about how to improve the mobile experience, send me an email at!

      Nigel G.
      Co-Founder @

  5. Tim Aucoin

    This is the second time I’ve heard about in about as many days. I still don’t get exactly how it works. How is it different than

    1. Brad Knutson Post author

      This post goes over the basics of what is and a few examples of how it could be used (affiliate marketing, adding a CTA on external content, etc). There are tons more uses for that I didn’t mention in this post, get creative with it!

Leave a Reply to NYC Jobs Source Cancel reply

Your email address will not be shown.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code class="" title="" data-url=""> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> <pre class="" title="" data-url=""> <span class="" title="" data-url="">