In today’s ever-growing social world, there is increasing need for metrics to measure individuals and brands social authority. Whether you are an individual, a brand, an agency, or just doing research on your competitors, the ability to quickly measure social authority and reach could be a big advantage for us.
I’ve becoming increasingly interested in some Social Authority aggregators our there (such as Klout and Moz’s Social Authority API), but realize that getting your information from just one source will usually not tell you the whole picture.
So, I decided to pull the 4 major social authority calculators together in one place, and allow users to quickly and easily query a Twitter username and get their respected social authority scores.
Say hello to MySocialAuthority.com.
I chose to use four of the major social authority calculators (some call if influence – but it’s essentially the same thing) – Moz’s Social Authority API, Klout, Kred, and PeerIndex. Each has it’s own algorithm. Each has it’s own merit. Each will give you a different score. To truly get a picture of your social authority, it helps to look at all four.
How Did I Accomplish This?
APIs. Lucky for us, each of these services offers an open API that is really easy to get at.
Moz’s Followerwonk incorporates the new Social Authority API – which scores Twitter users based on their engagement and audience.
Social Authority API only calculates an individual or brands authority on Twitter at this time.
Social Authority is composed of:
- The retweet rate of users’ last few hundred tweets
- The recency of those tweets
- A retweet-based model trained on user profile data
Klout calculates its version of Social Influence score based mostly on engagement. As Moz pointed out, individuals and brands with more followers tend to have higher Klout scores. This makes sense, because if you have more followers, you are more likely to get more engagement out of them. Klout also incorporates Facebook, Google+, Linkdedin, and more, into it’s score.
Influence is the Ability to Drive Action
It’s great to have lots of connections, but what really matters is how people engage with the content you create. We believe it’s better to have a small and engaged audience than a large network that doesn’t respond to your content.
Kred actually calculates two scores, Influence and Outreach. MySocialAuthority.com only displays the Influence score at this time, but it certainly could be updates to incorporate both down the line.
Kred measures influence, much like Klout, by combining interactions across multiple social media platforms.
We measure Influence by assessing how frequently you are Retweeted, Replied, Mentioned and Followed on Twitter. If you connect your Facebook account to your Kred profile, you get Influence points when people interact with your content on your wall and the walls of others who have registered their Facebook account with Kred. Facebook interactions counted towards your Kred include Posts, Mentions, Likes, Shares and Event Invitations.
PeerIndex is a metric that I hadn’t really looked at too much in the past, but it seems to be on par with the other social authority calculators.
Like Klout and Kred, PeerIndex also incorporates multiple social media platforms into its algorithm.
In short, we measure the ripple effect of your online voice. You create the content, people consume it, react to it and then we measure those interactions to identify your social media authority.
These exchanges take place all over the social web, whether it’s a shared link on Twitter, Facebook, G+ or LinkedIn. We also believe that the type of information we share reveals a lot about who we are, whom we know, and what we know. After all, we tend to talk about the things we care about, are most knowledgeable in, and with people interested in similar subjects.
The PeerIndex algorithm recognizes the speed and quantity by which users spot, share (and thus endorse) content on any specific topic. Our content recommendation decisions can thus be used as a proxy to measure our knowledge and authority in a specific subject area. Your authority on a subject is affirmed when the content you share is approved – i.e. Retweeted, Facebook Shared, +1’ed or commented on, by someone else with authority on the subject.
What Do You Think?
I wanted to get this tool out there to see what people thought of it. What do you think? Make sure to leave a comment below with any comments, advice, criticism, or bugs you find.
MySocialAuthority Feature To-Do List
These are features I hope to add down the road at some point.
- Historical Score Data
- Caching – To prevent hitting API rate limits
- Compare Tool – compare your scores to another individual or brand