There is no denying Twitter’s marketing power. Most people are using Twitter already, and nearly everyone has at least heard of it (it’s becoming increasingly difficult to find “Twitter virgins”). It’s clear that marketers have been focusing on Twitter for a while, and everyone is looking for retweets and shares of their content.
A few weeks ago, Twitter made a push for more visual Tweets, and it’s quickly becoming clear that this has been a great update for marketers. Last week, Buffer wrote about how Twitter’s new expanded images increase clicks, retweets and favorites, and the numbers are pretty staggering. Below is the average increase (percentage wise) of tweets with images as opposed to tweets without images.
So…it’s clear that images increase engagement, and are to our benefit to use in your Twitter campaigns. But why?
Let’s look at a tweet without an image:
— Brad Knutson (@BradSKnutson) November 19, 2013
And a tweet with an image:
— Brad Knutson (@BradSKnutson) November 9, 2013
Whoa! OK, these are embedded tweets, so the image is displayed at it’s full size – but as you can see, Twitter is definitely putting an emphasis on media assets.
Let’s look at a Twitter feed, to see why shares with images might get more attention:
It’s pretty obvious that tweets with images draw your eyes in, and it should be apparent why they earn more engagement.
So…what size images should I share?
Because it’s far more common that someone will see your tweet in their feed as opposed to in embedded form, it’s best not not share square images. Twitter will automatically scale and crop images to a 2:1 ratio, so let’s focus on getting all of our image to appear in our feed.
I’ve found that sharing images that are 1000px wide by 500px tall produce the best results. The images are scaled nicely and shown fully in my feed, and users who click to expand the image are able to see the large, high resolution image in all it’s glory – it’s the best of both worlds!
That’s all I have for you tonight, hope you enjoyed tonight’s Quick Tip!